On
Sunday night during the Broncos beat down Super Bowl XLVIII, many companies
used the game to air creative commercials. Some were good, some bad, and some
meh.
Cheerios
aired this ad of a family announcing they were going to have
another child (and bring a puppy into the mix). It was the same family featured in
this ad that prompted me to provide some
commentary on the topic back in June 2013.
Coca-Cola
aired this ad which featured America The
Beautiful sung in different languages and featuring different groups of
people.
That
didn't stop the crazies from commenting on social media. Deadspin
and Public
Shaming have collected some of these tweets. You can read them for
yourself. I already have.
Let's
start with a little history lesson.
America The Beautiful was written by
Katharine Lee Bates in 1893 on a trip to Pikes Peak in Colorado. Pikes Peak is
located about 90 miles south of Denver just outside of Colorado Springs. Ms.
Bates was a graduate of Wellesley College in Massachusetts where she became an
English professor and later taught history and political science. What brought
Ms. Bates to Colorado was teaching summer courses at Colorado College. Upon reaching the
top of Pikes Peak, Bates was amazed by the view of the continent that she wrote
in her diary, “Most glorious scenery I ever beheld.” She took our her notebook and
began scribbling the opening lines, "O beautiful for..."
The
poem was not published until 2 years later. Bates was surprised by the poem's
success. She later commented on the reason why it resonated with the people was
because
of its “hold as it has upon our people, is clearly due to the fact that
Americans are at heart idealists, with a fundamental faith in human
brotherhood.”
Clearly
the people who made the comments last night do not recognize the humanity in
their fellow Americans as Ms. Bates did.
And
I doubt they realize there were more verses to the song than one that most
people know such as the one sung by musician Queen Latifah during the pre-game
festivities leading up to kickoff of Sunday night's game.
Bates'
original 1893 America The Beautiful
contained four
verses (and there is one version
with as many as EIGHT verses) and was titled Pikes Peak. The editorial pages of the New York Times in January
2012 commenting on Mitt Romney's campaign published
this original third verse:
America!
America!
God shed his grace on thee
Till selfish gain no longer stain
The banner of the free!
Till selfish gain no longer stain
The banner of the free!
Bates
was expressing her disdain towards the excesses of the Gilded Age. In some
cases those words ring true to this day given that wages among the top 1% wage
earners have exploded exponentially while those in the lower 99% have stagnated.
We have also witnessed an increase of moneyed influence into our politics where
a very few have influence over policies that benefit them and not the rest of
us.
Though
Bates sought copyright over her work, she never sought any payment for it. She
considered the poem a personal gift to the country. The copyrighted four verses
are here at the Pikes Peak
website.
Bates
was a Republican, but broke ranks with her party in the 1924
election to campaign for the Democratic candidate, former US Solicitor
General and US Ambassador to the United
Kingdom John W. Davis,
because the Republican Party was increasingly becoming more xenophobic. Bates voted
for Davis in the 1924 election because he supported the United States joining
the League of Nations
which she felt was “our one hope of peace on earth.”
The
Republican Party becoming more xenophobic? Where have we heard this before? Who
remembers during their nomination process where Mitt Romney uttered the phrase
self-deportation and then the party adopting it as part
of their 2012 platform? Or them adopting the
ridiculous Agenda 21 non-sense in that same platform? Or that Speaker of
The House John Boehner has said no
to the Senate's version of immigration reform?
Bates
also published other works and assisted her partner Katherine Coman, who
was chair of the economics department and later dean of Wellesley College.
Coman sided with workers during the Pullman Strike in 1894
and traveled to Chicago to help striking seamstresses win union rights. Coman
authored this piece: Unemployment
Insurance a Summary of European Systems.
When
I mentioned that Coman and Bates were partners, they were partners... in the
sense of the phrase "Boston
Marriage."
Yes, they were in a same-sex relationship in the early 20th century.
When
Coman passed away due to breast cancer in 1915, Bates mentioned that “So much
of me died with Katharine" and “that I’m sometimes not quite sure whether
I’m alive or not.” In her spouse's honor, Bates wrote in 1922 Yellow
Clover: A Remembrance of Love.
Yes,
by today's right-wing standards, Ms. Bates is an east coast subversive elitist unpatriotic
person trying to promote her disgusting homosexual lifestyle and trying to
convert people into changing America to a socialistic society.
And
worst of all... she's a RINO (Republican In Name Only).
The
funny thing is that there is an elementary school in Colorado Springs named
after Ms. Bates. Yes, the same Colorado Springs that is home to such anti-LGBT
organizations such as Focus on The Family.
Ms.
Bates and her significant other Ms. Coman certainly today would advocate for
the melting pot of America in addressing issues such as immigration reform, the
widening economic inequality that hasn't been seen in decades, and given their
own personal lives and the ad feature a same-sex couple (believe me I had to
watch it again to see it), marriage equality.
I
think it is safe to draw this conclusion that Bates would have published her
poem America The Beautiful in various
languages such as Spanish, Chinese, Navajo, Sioux, Japanese, Hindu, and
whatever other languages for other people in order to feel a sense of belonging to this country and she STILL would
not have asked for a single dime in royalties.
For
those that posted those messages on social media, it was a reaction. A hateful
reaction, but it was one. These people represent an America that is becoming
more diverse and accepting of people of different races, faiths, sexual
orientations. Maybe these people are shocked to learn the life story of the
author.
While
it is easy to say these people should be cast aside to history's dustbin,
perhaps I take a page from Bates' poem. And maybe these people should heed
these words from the last lines of the popular first verse.
America! America!
God shed his grace on thee
And crown thy good with brotherhood
From sea to shining sea!
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